Wildfire is brought to you in association with Leo Burnett, Arc and Contagious.

Leo Burnett Worldwide

Leo Burnett Worldwide prides itself on strategic thinking and creative ideas that reflect the virtues of many of today’s consumers: self-aware, global and expressive. With this approach, LBW ensures that people who buy into client brands believe in them all the more.

LBW has won more advertising awards for campaign effectiveness than any other agency in the last five years. In 2006 alone, LBW won more Cannes film awards than any other agency and was named the most-awarded network in the world at the Andy Awards and D&AD, winning D&AD’s first-ever digital Black Pencil. Parent of marketing company Arc Worldwide, Burnett creates multichannel campaigns in partnership with blue-chip clients such as The Coca-Cola Company, Diageo, McDonalds and Procter & Gamble.

Arc Worldwide

Arc Worldwide, Leo Burnett Worldwide’s marketing services partner, changes consumer behaviour and drives transactions by delivering multi-sensory campaigns that cross numerous channels: interactive, promotional, retail and direct/database marketing. Since its founding in 2004, the company has won 300 marketing awards around the world and been heralded as a pioneer on the frontier of marketing for its ability to engage consumers through new mediums. All Arc campaigns create a value exchange, an interaction of mutual value for the marketer and consumer with the goal of leading the consumer down the path to purchase.

Contagious

Contagious is a quarterly marketing intelligence briefing in magazine, DVD and online format. It identifies the ideas, trends and innovations behind the world’s most revolutionary marketing strategies.

From design through marketing and retail, Contagious analyse the strategies and the creativity behind the big ideas that build brands.

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